10 Black Friday Marketing Strategies That Will Skyrocket Your Etsy Sale

Talk about the global retail phenomenon, and not mentioning Black Friday is like a crime. From brick-and-mortar stores to online ones, sellers wait for the blessed day. If you are an Etsy seller trying to figure out different ways to tap into this opportunity and boost your sales, then we have you covered. 

Yes, it's true that millions of sellers are vying for the attention of potential buyers and bargain hunters, but a well-planned strategic approach can give you the winner's trophy.

In this blog, we will give 10 proven ways of black Friday marketing strategies.

So, without further ado, let’s get started. We know you are eager.

1. The Magical Early-Bird Discounts

   

   Not just the sellers but also the shoppers are starting to scout for great deals before special days and festive seasons. So you need to use that momentum and capture their attention early. Early bird discounts work like a spell in situations like these. It builds excitement and creates a feeling of winning something among the potential buyers. You can even gain some loyal and retaining customers through lucrative early bird discounts.

   As per Adobe Analytics, almost 53% of buyers start hunting for black Friday deals in October. So you need to jump right in with your early-bird deal and create a pre-holiday sale.

   So, here’s what you need to do:

   ·       Start with a 15% discount just for the early shoppers.

   ·       Increase the discount to 25 to 30 % on Black Friday.

   ·       Do not forget to promote these special offers on your Etsy shop Banner.

   ·       Do cross-marketing by sharing the deal on your social media channel and email newsletters.

2. The Wizardry of Bundle Deals

   

   Bundle deals are best to increase the AOV or average order value. All customers enjoy the feeling of getting more for less. So, if you curate a product bundle intelligently, it will be hard to resist for them.

   According to a report from Shopify, AOV can be increased up to 40% because of bundle deals.

   Create a bundle of jewelry set, or home décor accessories in an effective way, and make sure that the products you are creating a bundle with should complement each other.

   Title The product with captions like “Black Friday Exclusive: Winter Home Decor Bundle.” You can also add discounts to create urgency among the buyers.

3. Don’t Forget the Etsy Ads

   

   During the Black Friday rush, Etsy Ads can become a game changer. It is normal to feel like drowning when you are one among millions of sellers. But Etsy Ads will give you and your products the needed visibility. You need to create strategically targeting ads to grab the attention of the customers from your niche only.

   Set a specific budget and focus on promoting the best-selling product, or any special product you want to launch during black Friday.

4. The Power of SEO Optimization

   

   You need to optimize your product listing specifically for Black Friday. Research about Black Friday-focused keywords. This will help the customers to discover your products. Here are some examples of Black Friday-related keywords:

   ·       Cyber Monday Discount

   ·       Black Friday Bundle Deals

   ·       Holiday Deals

   ·       Black Friday Offer

   ·       Black Friday Sale

   ·       Black Friday Early Bird Deals

   As per Etsy trend reports, search volume related to Black Friday goes up to 80% on weekends before Black Friday.

   You can use our tool BackupShop.io, this tool will help you with keyword research, product optimization, and improved visibility.

    

5. Time to Engage with Email Subscribers

   

   Email marketing is never going to be outdated. It is still one of the most effective ways to drive sales. During times like Black Friday, you need to be informed about the deals, bundles, and discounts. They have subscribed to your newsletter because they are already interested in your products. You just need to give them a nudge.

   You can use a click-worthy subject line like “Limited 30% Off Black Friday Starts Early for VIPs/ My Tribe!”

6. Highlight The Free Shipping Offer

   

   Free shipping has become an expectation of customers. And on occasions like Black Friday, they expect the sellers to offer something like this. Otherwise, you can even lose your loyal customers. During holidays, they expect you to give them free shipping. So, try doing that, and do not forget to highlight it.

   If it is not feasible for you, include it in the product price.

7. Create Shoppable Posts on Social Media

   

   There are a lot of social media platforms out there, but when it comes to generating Etsy sales, nothing can beat the supremacy of Pinterest and Instagram.

   Now what are shoppable posts?

   Shoppable posts allow clients to click on the post and directly see the Etsy listing. It is actually a great way of streamlining the purchase process. Leverage the power of stunning Instagram stories and Pinterest boards. Include the shoppable links in the post to make it easier for the customers.

   Shopify revealed that 30% of consumers buy products directly from social platforms, especially during holidays.

8. Create The Scarcity

   

   You can create a sense of urgency among the customers by the scarcity strategy. Scarcity strategy can be like:

   ·       A Countdown Timer

   ·       Limited Stock

   ·       Limited-time Offers

   ·       Number of Items Left

   This will create a sense of urgency and prompt the buyers to act fast rather than keeping the item on their wish list and totally forget about that.

    

9. Consider Collaborating with Etsy Influencers

   

   Locate influencers who resonate with your products and brand. Try to collaborate with them. It can give your shop exposure and drive sales. Influencers usually have a loyal following. These followers trust the recommendations of the influencers. So, partnering with such influencers before Black Friday sales can give your shop a boost.

   You can offer them exclusive discount codes. These codes will be exclusive to their followers. This will drive traffic and sales to your store.

10. Loyalty Discount to Repeat Customers

    

    To get the attention of new customers, do not forget about the loyal ones who keep coming back to your store and love your products. Reward these repeat buyers. Give them early access to Black Friday deals or exclusive discounts to create a retaining business relationship and increase brand loyalty.

    You can consider sending special thank-you emails to all these customers. Mention a special discount in this email. The personalized touch can motivate them to purchase again during Black Friday sales.

Wrap Up

If you are an Etsy seller then the Black Friday sale is the goldmine for you if you can proceed strategically. All these marketing tips we have mentioned above are tried and tested, so you just need to implement these ways. You do not need to do all of it at once. You can just choose the best-suited strategies for you and implement them like a ninja.

Thriving during Black Friday is not just about slashing your product price. It is about creating anticipation, and value and giving one-of-a-kind shopping experience.