Choosing the right e-commerce platform can be a daunting task for creative entrepreneurs. But if you know Etsy and the perks of using it, then you are already halfway through your journey to becoming an entrepreneur. Artisans, vintage sellers, and crafters prefer Etsy because of its financial perks. In this blog, we are going to talk about the economic benefits you can expect by choosing the Etsy platform and how you can maximize those perks. So let’s dive in.
Now when we talk about financial perks, that does not always entail ‘earning,’ It can also be the upfront cost of setting up your e-commerce shop. One of the most lucrative financial benefits of using Etsy is its bare minimum cost of starting your shop. Now if you compare it to a brick-and-mortar business set then that will be a whopping investment.
As per a 2023 Statista survey, on average you need $3000 to $5000 to start a small business if you are in the U.S. But if you want to start an Etsy shop, you need just a $100 initial investment covering the listing fees, materials, etc
Stat Link: https://www.statista.com/statistics/771407/quarterly-business-start-rate-us/
You need to pay only a $0.20 listing fee per item and Etsy will take a 6.5% commission for each sale. It is relatively low if you compare it to other platforms. So if you think you are on a tight budget, then stop worrying and start your entrepreneurial journey.
You get to enjoy the built-in marketing and advertisement tools of Etsy. But with other platforms, the extra investment for marketing can be substantial for beginners. You might feel like your marketing cost is more than the initial profits and it can soon turn into a hamster wheel. On Etsy, you can actually promote your listings with just $1 a day. It is a cost-effective option for new sellers. You can consider increasing the budget if you feel like
The potential to increase your income is actually limitless on Etsy. No, we are not bluffing. Let us explain what we mean. The Etsy algorithm is pretty straightforward. Your shop gets more visibility with every sale, review, and so on. So you are growing in terms of income, popularity, reach, and visibility at the same time without any extra effort.
Fun Fact: 10% of Etsy sellers make a minimum of $65000 and even more each year
If you have already created a popular shop and steadily growing, you can try passive income options like- templates, printable, e-books, etc. Why do these products fall under passive income? Well, you do need to exert yourself in creating and filling your inventory. You are just leveraging the popularity of your shop, and creating a few printable with bare minimum effort. These products can give you a steady flow of income and you don’t even have to worry about shipping as well.
You can keep trying on different genres and niche products. If you are selling crafts, you can easily try digital items as well. The more you experiment, the more opportunities you will be able to tap into a new audience pool and selling scope. If you can succeed then your income potential will also increase.
Etsy has its own brand image and reputation worldwide and has more than 100 million active buyers. This number is steadily growing. It is never too late to start your Etsy journey and reach the Global market without spending any extra dime. It will take a lot of effort and marketing investment to create even 10% of Etsy’s Global reach if you are planning to start your own e-commerce platform. Your sales volume will be boosted in no time if you start your Etsy store
Etsy has all the needed support to help you reach and sell internationally. They have integrated currency converter and language translation options to make the whole user experience like a piece of cake. So stop worrying about the complex logistics and just invest your effort in product creation. Etsy will take care of the rest.
It can be a nightmare for a new seller to figure out the right and workable ways of international shipping and fulfillment options. But with Etsy’s own shipping options, you can do it easily. Starting from printing your own shipping labels to tracking the shipment, the entire process is streamlined to minimize the hassle for both the seller and buyer. The cost of the entire thing is comparatively less than trying all these from third-party vendors.
You do not need to invest extra to build your brand. If you are an Etsy seller you have already earned trust and recognition. Create an online presence that is professional and showcases your individual style and values through customizable banner images, shop pages, and shop policies. Creating a powerful brand image can bring in repeat customers, and lasting financial growth.
Etsy has its own review system and with each feedback, you earn social proof as a seller. It lets you attract first-time buyers and brand reputation. This organic feature is cost-effective. If you keep your focus on Etsy marketing and review stem, you do even need to keep promoting your shop on other social media.
Etsy has a supportive community and pool of resources. These help the newbies in every possible way. Even if you are a veteran Etsy seller, they have all the support you might need to boost your Etsy sales and experiences. The handbooks, supportive fellow sellers, and Etsy tips are valuable resources that will help you keep growing.
If you have the right approach, consistency, and appetite to earn more than Etsy can be more than just a mere side hustle. It's up to you and your personal business goal. So if you are still on the fence about the earning scope on Etsy, then just take the leap of faith, and you will definitely nail it.
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