How to Leverage Etsy Marketing Tools to Boost Conversion

Etsy is much more than just an e-commerce platform. It is a community where artists, crafters, and creative entrepreneurs get to showcase their skills, earn and recognition for their unique talents. But there is no doubt that just like any other platform and marketplace, Etsy is also crowded and everybody is always striving to do better and thrive. The competition is not easy. But there is nothing to be disheartened. Come on, you are stronger than that and your products are one of a kind.

Apart from your endless motivation and passion, there is another thing that can help you keep growing and that is Etsy’s integrated marketing tools. If you are keen to crack the formulas of using all those tools strategically, nobody can stop your growth. Your conversion rate will be skyrocketed and you will get the best possible ROI.

In this blog, we will try to talk about the Etsy marketing tools and how you can leverage them

The Etsy Ecosystem

If you do not understand how the Etsy platform works then you will start feeling demotivated in no time. Etsy does not work like other generic marketplaces or e-commerce platforms. Etsy sellers are thriving because of its niche-specific market. The buyers on Etsy come here to get aesthetic, creative, and one-of-a-kind products. They are usually looking for something really special. You need to have this mindset before starting the Etsy journey.

Use Etsy SEO To Optimize Your Product Listings

Listing a product without following basic SEO rules is like creating a masterpiece and hiding it from the rest of the world. No matter how stunning and great your artwork or products are, nobody will come to know about it without proper SEO.

Now what factors matter in optimization

Keywords

If you already know that then well you are already ahead of many sellers. There are a lot of tools available which you can use for keyword research. Once you know your niche and product type, use the Etsy search bar type the product name see what kind of autofills are there, and note them down. Those are words people use to search for the products you are creating. Incorporate the keywords in the product name or title, descriptions, and even tags.

The Product Photo

You need to help your potential customers get the most possible idea about the finished products. Products with high-quality images rank better than poor-quality ones. Etsy algorithms are absolutely fans of good product photos.

The Power of Optimized Description

We have already mentioned that you should include keywords in the descriptions. Apart from that, try your best to make your product description as detailed as possible. Write about the materials, the creative process, and the USP of your product. Try to understand what kind of questions your consumers might ask and include the FAQs to provide them with all the necessary details.

Leveraging Etsy Ads

Having a marketing budget is a sign of a potential entrepreneur. But using that budget strategically is important. Etsy advertising can be the best possible way to spend a portion of your marketing budget. Etsy ads do not work like traditional pay-per-click or PPC ads. To access and utilize Etsy Ads you do not need to have deep marketing knowledge. This feature is really user-friendly.

Here are a few steps to start with your Etsy ads:

Determine a Budget

Even if you have a minimum budget you can start with it. Once you feel confident enough you can increase the budget if you like. You can control your spending budget.

Monitor, Analyze, and Adjust

Keep a close eye on the performance of your Etsy Ads. The Etsy analytics is reliable and helps you adjust your campaign. Refining your ads strategy and campaign does not mean that you are doing something wrong; it means it is time to do better. Do you know, that Etsy Ads can give you 30% more sales on average than usual?

Use The Best-selling Product

Identify your best-selling product and focus on it. You can even run ads on that particular product as well.

Social Media Works Like Magic

Etsy has integrated many leading social media handles like Pinterest, Instagram, and Facebook. Through these platforms, sellers can share their products on their social media profiles and pages. You already have loyal followers so it will be easier to increase the traffic.

What Exactly You Can Do To Thrive Using Social Media?

Be Consistent: Do not post or share your products and forget about that.

Aligned Branding: If it is a dedicated page then make sure your social media page reflects your brand identity.

Don’t Be Random: Have a strategy. Do not post random stuff just before or after your products.

Engage: Reply to the comments of the followers. Create polls and ask questions. Improve the engagement strategically.

The Lure of Etsy Sales and Perks

Leverage the power of Etsy coupons and sales during the holiday and festive season. People usually love to grab deals that are limited-time kind of offer.

24-hour flash sales are a great experiment you can try. These deals do not let the buyers think a lot and they usually buy on impulse.

Free shipping is another thing that customers absolutely love.

There are a lot of other features that you will get to know as you keep using these tools or features we have already mentioned. But we do not want to overwhelm you with a lot of technicality. Maybe in a future blog, we will talk about some more profound marketing ways that may or may not sound like rocket science.

Just remember one thing, no matter what influencers are saying, Etsy is not an overnight game. You need patience, strategy, and consistency to grow on this platform. So do not start your Etsy journey with a lot of delusions. We wish you all the best.