If you are a creative entrepreneur then Etsy is a treasure trove for you. It is not just a marketplace like any other so-called e-commerce platform. Rather it is a haven for artists, crafters, and vintage product sellers who need a niche-specific customer base. But if someone influencer has told you that you can earn a fortune just by doing a simple product listing then you are mistaken. If you want to thrive in Etsy then you need to understand Etsy’s analytics. Don’t frown. Analytics is not rocket science, especially Etsy’s analytics.

No matter what other hustlers or overnight millionaires claim, you need to understand and leverage Etsy analytics to make data-driven decisions and make a mark on Etsy. It will boost your store visibility, increase conversions, and grow your business.

In today’s blog, we will talk about the secret of Etsy analytics starting from understanding it and ways to leverage it for growth.

Does Etsy Analytics Really Matter?

Well, the simple answer is yes.

Etsy analytics gives you important and valuable data and insight that you can use to make vital decisions. For example:

What’s working?

You can easily identify among all the products you have listed, which one is garnering more attention. Based on this insight, you can boost that product or even some other products similar to that one.

Identifying Opportunities

You can find the trends and adjust your own store strategy to align it with the ongoing trends.

Customer Experience

You can understand buyer’s demography and behavior from analytics data

Better Visibility

Based on the data you can optimize your listing and shop as per the traffic sources, timings, and search preferences.

If you are for a serious business on Etsy then guesswork is not going to work. It’s not magic and the law of attraction is going to work if you do not invest your time in Etsy analytics.

The Basic Understanding of Etsy Analytics

If you want to locate Etsy analytics, it’s pretty easy. Go to the dashboard and click on Shop Manager. There you will get options named “Stats.” Once you click that option you will get your shop’s overall performance. There are several metrics but you should focus on some specific ones. These are

Visits and Views on Your Shop

Check the number of individual sessions on your shop and then check the total number of times your product listings have been viewed.

You need to understand the difference between store visits and product views. A number of views can give you an idea of how many times your product has attracted attention and has been viewed. But visits tell you how many potential customers actually showed enough interest to visit your store or browse for your shop. You can make necessary changes according to these details. If you have a high or impressive number of visits but conversion rates are comparatively low then it’s time to make some changes to your product title, tags, images, and description.

The Conversion Rate and Number of Orders

It is okay if you are confused about the difference between these two. To put it simply, conversion rate is the percentage of shop visits that are converted into a purchase. The order is the total number of actual sales.

It may seem that order is much more important than conversion rate. But that’s not the story. Conversion rate is a very important and key performance. The average conversion rate should be around 1-2%. Many Etsy sellers do much better than that. But if your conversion rate is below this mentioned average threshold then refine your listing or offer lucrative deals.

Tracking Revenue

Revenue is the total income you have generated from sales.

Try to understand the factors that drive the revenue. Try to replicate those factors for other products.

Identifying Traffic Sources

You must be thinking why should you bother about the traffic sources at all? Your shop is generating revenue that’s what matters right?

Well, you are not wrong but knowing the traffic source can help you up the game. Traffic sources will help you know where you are getting traffic. Is it your social media platforms? Is it the direct link?

This data will help you understand how customers are finding your shop. If the Etsy search is working in your favor then focus on keywords and SEO to drive more shop views. And if it’s the social media magic then spend more time to create the social media strategy.

Some Advanced Etsy Analytics Features You Can Leverage

You can optimize your listings with Etsy keyword analysis

Analysis the stat page for individual listings and identify which product is doing better than other. Replicate that formula.

Check the geographical data and see where your customers are coming from. It can help you tailor your marketing efforts.

Etsy analytics is a secret map to the Treasure Island you are about to venture into. It is the roadmap to your success. You can make informed decisions by understanding these basic analytics features we have mentioned above. These guides are meant to help you get started with Etsy analytics. Once you start using it, you will discover many more stunning aspects of Etsy analytics. Start exploring Etsy analytics and witness strategic and tangible growth.