In this blog, we will talk about how you can boost your Etsy business by leveraging the Etsy seller tool.

Let’s get started.

Why Is the Etsy Seller Tool So Important For Sellers?

If you planning to run a successful Etsy shop then you need to think beyond just listing your products and sales. Etsy is undoubtedly a global marketplace. There are millions of sellers who are competing incessantly. Do you know that in 2023, Etsy had 95.1 million active buyers and more than 7.5 million sellers?

So to thrive in this cutthroat market, you need the right tools that can give you an edge. You need tools to streamline the operational part of your business so that you can focus on enhancing the quality of your product or craft.

Let’s see in which areas the Etsy seller tool can help you out:

·      It can help you with product listing and managing the basic SEO for each product.

·      The Etsy Seller tool can help you manage inventory and order.

·      You can handle marketing and customer engagement with the help of this tool.

·      It can give you the sales analytics and necessary reports on your shop and its performance.

Now let’s talk about all the features one by one to help you understand the features in detail.

Product Listings with SEO Tools

Many people claim Etsy to be a saturated place with and probability of being lost in the pool of sellers. Well. That depends on whether you do a proper SEO for the listed products or not. Without SEO, you cannot expect to stand out. 80% of Etsy buyers use Etsy’s search tool to get their desired product. So to appear on the search result you need to optimize the listing. You need to optimize product titles, tags, and keywords to be visible.

On your seller dashboard, you will get to see option integration, if you click on that option you will get a lot of tools to help you manage your business.

Here are the best SEO and listing tools

eRank

With features like performance reports, competition monitoring, and keyword research, this is one of the most popular Etsy SEO tools. It also gives you information on how to make your listings better and what keywords your competitors are using.

Marmalead

Marmalead is quite similar to eRank. It helps sellers find high-ranking keywords. High-ranking keywords can drive traffic to their shops. Marmalead also provides insights into the Etsy market trends. The trends understanding can help you capitalize on recurring or trending keywords.

Taking Back Up Of Your Shop and Data

Backupshop.io

If you think you only have the tools integrated into Etsy then let us introduce a magic tool that not only helps you with keyword research and advanced listing scope but also makes you proactive.

Etsy has strict policies to safeguard the sellers and buyers, and sometimes knowingly and unknowingly sellers make mistakes and their shops get suspended. To cope with this situation, you need to keep the data back up so that you do not have to start from the scratch in future. Backupshop gives you the scope to have your data stored, create optimized listing details, do keyword research, and download the backup as well.

If you can leverage the features of this tool, you can enjoy peace of mind and stop worrying about the shop suspension.

Streamlined Inventory and Order Management tools

Managing inventory can be overwhelming especially if you are starting out. It is undoubtedly a time-consuming task as well. So if you have certain tools to help you streamline the inventory and order management you can devote yourself better to creating the products or the core business.

So let’s talk about the tools

Craftybase

Craftybase can be considered one of the most popular tools when it comes to inventory management software. This software is solely designed for Etsy sellers just like Backupshop. You can track raw materials, calculate product costs, and even manage the stock using this tool. This tool also integrates with your Etsy shop. And that’s why it can automatically track your overall sales and stock.

Sellbrite

If you intend to sell on multiple platforms like Amazon, Etsy, Flipkart, eBay, etc then Sellbrite can sync all your inventory and orders from all the platforms. Using this tool you can prevent overselling and manage the multichannel inventory like a pro. And the good news is all these can be done from one dashboard.

Do you know if you automate all this manual work you can save 50% of order processing and managing time? Fascinating right?

Marketing and Customer Engagement Tools

Without marketing you will practically be invisible to the buyers no matter how stunning your products are. Marketing helps you attract new consumers and also boost recurring businesses. Etsy has built-in tools like Etsy Ads, but we will be talking about some awesome third-party tools.

Vela

Vela helps you bulk edit the product listings. You can also create visually appealing product descriptions.  Your customers will feel engaged with such product listings. Vela also enables you to cross-promote the items.

Mad Mimi

Mad Mimi is basically an email marketing tool. It is perfectly designed for Etsy sellers. It helps the sellers to stay in touch with their consumers. You can create email campaigns, send personalized newsletters, and even track the performance of your emails to change the strategy if needed.

According to studies, email marketing can have a ROI of 4200%. That means that for every $1 invested, $42 is made. By leveraging tools like Mad Mimi, you can build a strong customer base and drive repeat sales.

Analytics For Business Growth

Without analytics, it is like walking a path in the dark without direction. You need to know what’s working in your favor, what product is attracting the most views, and what strategies are not working. And analytics can give you these insights. Data is the power. You can not just fly blind without it. Etsy has its basic analytics, but you need to dig deeper and for that, there are some cool tools.

EtsyRank

EtsyRank not only has SEO features but it provides you the analytics of your shop performances and compares it with your competitors. If you want to stay ahead of your competitors then you need to have these data to fine-tune your strategy.

Shoplytics

This powerful analytics tool gives detailed insights into your Etsy shop’s performance, including sales trends, customer demographics, and product popularity. You can easily identify which products are performing well and which ones need improvement.

According to a 2023 study, the sellers who regularly monitor the analytics are 25% more likely to do better than others and meet their monthly sales goals.

 Automation and Customer Support Tool

If your customer service and support are excellent you can get lifelong customers. You need to respond to the queries and manage the request. We know how challenging it is to manage everything on your own. The following tools can help you out:

Zapier

Zapier is a pretty famous tool and can boast of its automation capabilities. Zapier lets you connect different apps to create an automated workflow. Do you know Zapier sends an automated Thank you note after each sale? Isn’t it really cool?

Gorgias

With the help of this tool, you can manage customer queries from several platforms, automate customer service responses, and streamline interactions. Gorgias works with Etsy to seamlessly handle client concerns in a timely and effective manner.

Some Other Tools to Know For an Etsy Seller

·      Canva and Adobe Spark are ideal tools for photo editing and creating visually appealing mock-ups.

·      QuickBooks Self-Employed helps Etsy sellers to keep track of their finances.

Wrap Up

If you are taking Etsy seriously and considering it as one of your main sources of income then you need to strategize the entire thing and need certain tools to scale your business. These are not just nice-to-have tools. Creating products is just the beginning and yeah, the main part of the business but you need to think about listing, SEO, managing queries, and inventories, being prepared for unforeseen suspensions, and so on.

Etsy is undoubtedly a competitive market and you need to be battle-ready. By leveraging the right tool there’s a high chance that you will see success sooner than many Etsy sellers.